Newsfeed Archive

How to Link to Your Facebook Tab App

There is a seemingly simple,  yet very controversial question that we frequently have to deal with: “What’s the best way to link our tab app in Facebook News Feed? What about mobile users?” It’s in the nature of the web that there is always more than one way to achieve something. So, in this quick

Update: Facebook Ad Image Compliance Tool for 20%-Text-Rule

[tl;dr] In December Facebook announced more strict requirements for Pages’ cover-photos and photos in sponsored stories, essentially limiting the amount of text-overlay in these assets to 20% max. Since these requirements are going into effect today (Jan 15th 2013), here’s an update on the new rules and how they’ll be enforced!

Facebook Policy Introduces 20%-Text-Rule for Cover- & Sponsored Photos

[tl;dr] Starting Jan 5th 2013, certain types of photos and images on Facebook platform will be restricted as to the amount of text they may include (“text overlay”). These rules append according to the context in which images are published: Photo-postings on Facebook-pages which are subject to promoted stories may not contain more than 20%

Beyond Kampagnen-Apps: Sichtbarkeit von Anwendungen erhöhen mit Facebook Achievements

Wir überlegen täglich gemeinsam mit unseren Kunden, wie erfolgreiche Social Web-Applikationen aussehen können. Durch die Fülle an konkurrierenden Facebook-Kampagnen, fällt es jedoch immer schwerer, Benutzer an die eigene Marke zu binden und auf neue Kampagnen aufmerksam zu machen. Deswegen achten wir immer darauf, leicht verständliche und möglichst Plattform-integrierte Applikationen zu konzipieren.  Am Beispiel des “Stiegl Maibaums” soll