Michael Kamleitner

Michael Kamleitner is CEO & Product Manager at Swat.io, a Social Media Management solution that’s helping companies to improve their customer support & content management on Facebook, Twitter, Instagram and others. Swat.io is currently used by companies such as 3Österreich, Hitradio Ö3, ÖBB, Focus Online and Burda Intermedia. Follow him on Twitter, Facebook or on Google+. Of course, you can also drop him a line!

Author Archive

New Open Graph Tags for Publisher & Author

A quick one for the morning – as announced on the Facebook Developer Blog today, Facebook has updated & extended support for the author- & publisher Open Graph-tags. These tags allow blogs or news-websites to link an article to the Facebook profiles of both the author (=personal profile) and the publisher (=page). Usage is pretty

Open Graph Sponsored Stories – Laser-Focused Ad-Targetting for Facebook Apps and Content

[tl/dr] (Mobile) App Install Ads and Sponsored Stories for Domains are the most widespread ways for advertising apps or content-heavy web sites on Facebook right now. These types of ads make it possible to promote likes, shares and app installations in an efficient manner, but is this really all? Since the introduction of Open Graph

Hacking Google+ Part 3: Interactive Posts

This posting was inspired by gpluscamp, a Google+-focussed barcamp happening today in Essen, Germany. Since I am not able to attend personally, I thought I might at least contribute this way… :) Have fun at #gpluscamp! After integrating your web-app with the  Google+ Sign-In Button  and fetching circles & profiles for the Friend Selector, it’s finally

Hacking Google+ Part 2: Building a Friend Selector

So you have followed my first tutorial and have successfully connected your web-app to Google+ with the Sign-In Button and are now ready to offer your users a truly social experience – well done, but what’s next?! In this short tutorial I’ll show you how to implement one of the key-patterns most social web-apps will

Hacking Google+ Part 1: The Sign-In Button

Ever since Google+ was released in summer 2011, social web developers have been begging for API access to Google’s latest foray into social. But besides some widgets and the Hangout API, we were basically left on our own. Promising APIs like Google+ History  remained in developer preview, and Canvas integration is available to few exclusive

Update: Facebook Ad Image Compliance Tool for 20%-Text-Rule

[tl;dr] In December Facebook announced more strict requirements for Pages’ cover-photos and photos in sponsored stories, essentially limiting the amount of text-overlay in these assets to 20% max. Since these requirements are going into effect today (Jan 15th 2013), here’s an update on the new rules and how they’ll be enforced!

Facebook Policy Introduces 20%-Text-Rule for Cover- & Sponsored Photos

[tl;dr] Starting Jan 5th 2013, certain types of photos and images on Facebook platform will be restricted as to the amount of text they may include (“text overlay”). These rules append according to the context in which images are published: Photo-postings on Facebook-pages which are subject to promoted stories may not contain more than 20%

AllFacebook Devcon 2012 Keynote: “How to connect all the things” – Advanced Open Graph #3

[tl;dr] In the “Advanced Open Graph” series of posts I’m going to shed some light on lesser known or very new and therefore not as widely used features of Facebook’s Open Graph platform. This week I’m publishing the deck from my keynote at last weeks allfacebook.de DevCon Berlin 2012.  In my keynote, I’m presenting our learnings from one

Platform Briefing: Facebook Timeline & Open Graph Q4/2012

The Facebook platform is ever-evolving – for someone not constantly working on platform it has proven to be a challenge keeping up with new features & possibilities. That’s why every few months we are trying to give an overview on current developments in our platform briefings. The latest briefing (much like our work in 2012)

Passive Sharing & The End of Authenticated Referrals – Advanced Open Graph #2

[tl;dr] In the “Advanced Open Graph” series of posts I’m going to shed some light on lesser known or very new and therefore not as widely used features of Facebook’s Open Graph platform. This week we’ll cover a very recent change in policy regarding passive sharing & Authenticated Referrals.